Ben Reed's Weekly B2B Growth Insights & Highlights | July 19th, 2025

Benjamin Reed's weekly B2B sales, marketing, & revenue insights...in one simple email.

Author

Benjamin Aaron Reed
July 21, 2025

Hey everyone,

This week’s recap saves you time: I’ve distilled the top B2B sales, marketing, and growth insights from my podcast + LinkedIn — so you can scale smarter without the noise.

🎧 Podcast Episode of the Week

From Personal Trainer to Lead Gen Expert: Tyler Mounce on Modern Outbound

Guests: Tyler Mounce

Highlights:

  • How Tyler transitioned from personal training and marketing to founding Amplis.

  • The unique struggles of lead gen for service-based businesses and how Amplis solves them.

  • Why cold email is harder than ever and what channels are working now.

  • How to qualify clients beyond just business metrics using psychographics.

  • The rising importance of human connection and “old-school sales” in a hyper-automated world.

  • Tyler’s hot take on the limits of AI and how it's shaping modern entrepreneurship.

💡 LinkedIn Highlights

My Secret Super Power

Being reminded of obvious truths is sometimes more important than learning new ones.

RevyOps First 30 Days (Recap)

20 outbound agencies onboarded in 30 days. $150k invested. 0 outside capital. RevyOps is fully bootstrapped and almost profitable because we sell to the exact kind of agency we already run.

The $200 Million Engineer

$200M for one engineer. Meta just dropped Wall Street CEO money... on a researcher.
Here’s the problem: it might backfire badly.

Cold Email = Fastest Growth Path?

Cold email is the fastest way to scale any business.

I used it to grow several startups from $0 to $1.5M ARR in under 12 months.

Secret Cold Email Inbox Provider

Not everything I use to win should be public. But this changed the game for my businesses and cold email agency. I can't keep it from you.

1-to-1 LinkedIn Strategy that Works

Here's how I achieved an 80% reply rate & a 40% meeting show rate from a targeted, 1-to-1 manual LinkedIn direct message campaign.

Auditing GTM Expert’s Posts Day 1

In the hot seat? Alex Vacca’s post: “Growing 10x Faster on LinkedIn with 50% Less Work”

Auditing GTM Expert’s Posts Day 2

Today’s subject: Enzo Carasso.
He claims they don’t cap cold email sending volume for clients and "triples" businesses in 6 months.

💭 My Take of the Week

  • If you pursue your entrepreneurial “growth” dreams, you are bound to fail. In the beginning, you are likely going to fail A LOT. The goal, then, is to fail less and less over time. To accomplish this goal, you’ll need to make progressively better decisions over time and as you gain experience. How do you do this? Through better judgment.

  • But, then, you may ask, “How does one have better judgment?”

    • Answer: Be a mad scientist of testing and rapid iteration with a growth mindset. Check out my other weekly update on this exact subject (click here).

  • By, how else? The answer is self-reflection and introspection. The best (and quickest) resource on this subject for business is Peter Drucker’s Managing Oneself.

    • He emphasizes that the foundation of effective leadership and personal growth is self-awareness, not just in strengths or values, but in how accurately we judge outcomes before they unfold. One of his most powerful practices is to write down the decisions you make today, along with your prediction of their results, and then revisit them 6 to 9 months later.

    • This isn’t about proving yourself right or wrong — it’s about sharpening your judgment. By comparing your predicted outcomes with reality, you calibrate your discernment over time, improving your ability to anticipate consequences, read people, and make strategic choices with confidence.

    • This method turns decision-making into a feedback loop. If you consistently overestimate, underestimate, or miss key variables, those patterns surface clearly when you confront your predictions against actual events. In doing so, you train yourself to think in probabilities and second-order effects, a skill crucial for anyone leading teams, making investments, or managing strategy.

    • Ultimately, Drucker’s point is that good judgment isn’t innate; it’s earned through rigorous reflection and a willingness to be wrong in service of becoming more right tomorrow.

  • Takeaway?

    • Your judgment and self-awareness may be lacking at the beginning of your entrepreneurial journey, but with perseverance and a commitment to learning and self-reflection, you’ll improve.

    • Recognize that failure is inevitable (it is necessary for learning).

    • Improving your judgment and decision-making to “go in the right direction” takes active effort. It won’t happen without ACTION.

    • Your best coach/mentor is your own failure. Failure is data (it is not inherently bad). But you need A LOT of data, which means you’ll need to fail a lot. Data (i.e. failure) is produced by taking action in the real world.

      • Failure is not a quarterly thing. It is a weekly daily, hourly, minute-to-minute experience. Every moment, we face decisions. Our choices in these moments create our reality.

    • Ultimately, fail forward, fail fast.

📣 What do you think?

👉 Hit reply and let me know what resonated most this week — or tell me what you’re struggling with in B2B sales right now. I read every response

👀 Stay tuned next week

I’ll be covering:

  • Podcast: Patrick William Joyce’s New Book | The Illuminati Sales Manifesto

    • Guest: Patrick William Joyce, CEO of Outboundless

🚀 Let’s connect