Ben Reed's Weekly B2B Growth Insights & Highlights | June 28th, 2025

Benjamin Reed's weekly B2B sales, marketing, & revenue insights...in one simple email.

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Benjamin Aaron Reed
June 28, 2025

Hey everyone,

This week’s recap saves you time: I’ve distilled the top B2B sales, marketing, and growth insights from my podcast + LinkedIn — so you can scale smarter without the noise.

🎧 Podcast Episode of the Week

Cold Email Deliverability Round Table 2025

Guests: Kidous Mahteme, Dean Fiacco, Frank Sondors, Felipe Arangui, Ken Volk, Namit Jindal, Piotr Mikrut , Christian Oland

Highlights:

  • Why ongoing education on deliverability is critical, as best practices are constantly evolving and outdated strategies can tank results.

  • How to diagnose deliverability issues, starting with domain health checks using inbox placement tools.

  • The importance of diversifying infrastructure using multiple ESPs, sequencers, and domain registrars to avoid a single-point failure.

  • Proven tactics in domain and IP strategy, including using aged domains, geo-TLDs, and subdomains to enhance deliverability.

  • Best practices around warmup—sending positive, human-like engagement to boost domain reputation—and why volume management is key.

  • Insights into ESP-specific strategies: Outlook presents new challenges, but long-aged domains and low volume-per-domain tactics can still get high reply rates.

  • Infrastructure platforms from each panelist, showing how they help scale safely and improve results.

💡 LinkedIn Highlights

Key LinkedIn Tool Taken Down 😱

Breaking News: The Kleo Chrome extension is officially shutting down. 80% of serious LinkedIn content creators' go-to free post research tool has been wiped off the earth overnight.

What Can Judas & Jesus Teach Us About Business?

I was watching "The Chosen," a show on Amazon Prime about the story of Jesus, last night. Jesus was speaking with Judas, who was pressing Jesus to take action to avoid catastrophe with the Pharisees (other Rabbis) and Rome.

#1 Cold Email Limitation

After sending millions of cold emails monthly for our cold email agency clients, the most significant limitation to cold email is...

B2B GTM is Broken & How to Fix

B2B GTM Is Broken. Here's How to Fix It.

Most teams think their problem is more tools or more automation.

💭 My Take of the Week

  • Succeeding with B2B go-to-market (regardless of tactics or channel, such as outbound, inbound, paid, or organic) requires relentless testing. This means you must become a mad scientist of B2B sales and marketing.

  • Like any good scientist, you must:

    • 1. Form a hypothesis

    • 2. Create a test to determine if your hypothesis is true or false.

    • 3. Gather data and analyze it with your entire team.

    • 4. Iterate fast based on the results.

  • What I’ve learned from founding and working at 14+ B2B companies, each with their unique go-to-market strategies, offers, products, and services, is that most of my ideas have been wrong. The few “right” ideas led to all of my success. Yet, the hardest part is finding the right ideas among the overwhelming number of wrong ones.

  • The way to make the process of finding the right ideas faster and easier is:

    • Have a “Growth Mindset.” Know that “failure” or, if you want to use a more positive word, “pivoting,” is a part of the game. It is a necessary evil (or a good thing, depending on how you look at it) to find out what works.

    • Know that business is often counterintuitive. What seems like an obvious “good” path, strategy, or tactic to use may be wrong. This is why the only way to truly know the best path is to test, test, test and actually try things in the real world - get out of your head and into reality.

    • Create a culture of “Truth Seeking.” This means encouraging your team to put aside “looking bad or good” and all the human politics to relentlessly pursue a deep understanding of reality (even if it means our ideas and thinking have been flawed). It is better to look bad and find the right path than to protect our egos (unless you want to stay poor).

      • Check out this great YouTube video from Jeff Bezos:

  • Be willing to “wander” and know this is a part of the journey. Because answers are not always obvious and because our ideas are prone to be more wrong than right, we need to embrace the fact that we are on a journey. This means embarking on adventures without a clear path all the time. To this end, I love the quote: “The path illuminates as we walk it.”

  • With experience, you’ll gain intuition and taste. Over time, you’ll be able to act more with your “gut” than with your analysis. In the beginning, gather as much data as possible and don’t believe yourself. In the long run, begin to trust yourself, but never stop questioning or testing your assumptions.

📣 What do you think?

👉 Hit reply and let me know what resonated most this week — or tell me what you’re struggling with in B2B sales right now. I read every response

👀 Stay tuned next week

I’ll be covering:

  • Podcast: B2B Sales Hiring | How to Find Amazing Sales Talent To Scale Your Business

    • Guest: Kristie Jones | B2B Sales Hiring Consultant

🚀 Let’s connect