This Week’s Top B2B Growth Insights (Podcast + LinkedIn Highlights)

Benjamin Reed's weekly B2B sales, marketing, & revenue insights...in one simple email.

Author

Benjamin Aaron Reed
June 22, 2025

Hey everyone,

This week’s recap saves you time: I’ve distilled the top B2B sales, marketing, and growth insights from my podcast + LinkedIn — so you can scale smarter without the noise.

🎧 Podcast Episodes of the Week

B2B GTM Is Broken & How to Fix

Guest: Scott Martinis | Episode 18

Highlights:

  • Why tool overload and misaligned tech stacks are stalling GTM efforts.

  • The importance of focusing on bottlenecks instead of chasing shiny tools.

  • How to think about TAM, SAM, and true product-market fit in B2B sales.

  • The hidden pitfalls of cold email and why cold calling still matters.

  • The power of case studies as proof of product-market fit and growth levers.

  • Why discernment and empathy are the ultimate sales and GTM superpower.

Why AI Can’t Fix B2B Outbound

Guest: Ben Holly | Episode 14

Highlights:

  • Why understanding your ICP on a deep level is the cornerstone of outbound success.

  • How to use AI tools like Clay to build high-conversion prospecting lists.

  • The difference between demand capture and demand generation roles in sales.

  • Why cold outbound and recruiting share the same DNA—and how to win at both.

  • Real tactics for building efficient, effective outbound engines in 2025.

  • Common mistakes with SDR teams and how to fix them.

💡 LinkedIn Highlights

AI SDRs Don’t Work. Why?

AISDRs don’t work 99.9% of the time. And not why you think. I keep seeing posts from GTM experts that claim to set 120 meetings in a week with screenshots of their calendar full

Double GTM Engineering Output

🚨 Why Most B2B GTM Engineers Are Wasting Time, Effort, and Their TAM & How to double the output of your GTM efforts (faster, better, more accurate)

In Sales…Get Hard “NOs”

Product market fit. What is it? Well, I’ll tell you one thing it is not. If people won’t pay, no matter how many compliments they give you, you don’t have it.

Client Testimonial - Results Matter

12 B2B Meetings Set Campaign 1 (6 days, 18,475 emails sent, 9,415 prospects emailed, 268 replies, 24 interested replies). Results are the only thing that matters in cold email. All else is noise.

How I Lost a Massive SaaS Contract

I just lost a $149,325 SaaS renewal contract that seemed like a closed deal. Enterprise SaaS Founders and Sales Leaders: Read This Before You Celebrate That Big Contract

Product or Sales? What Matters

4 failed go-to-market motions led to the moment I realized sales can’t fix everything (even as an expert salesperson).

📆 Upcoming Events | Cold Email Deliverability Webinar

💥 Over 50% of cold emails land in spam if you don’t know what you’re doing. Let’s change that.

Join us for the Cold Email Deliverability Round Table — a 90-minute live Zoom session where you’ll get direct access to a panel of top deliverability experts.

📅 June 25, 2025 | 2 p.m. CST (Wednesday)

We’ll cover:

- Email tech and infrastructure
- Inbox and domain setup
- Cold email fingerprinting
- Custom vs. dedicated SMTP infrastructure
- Sending from Google Workspace, Outlook 365, and others
- Real deliverability strategies that work in 2025

👉 Register now: Click here

💭 My Take of the Week

  • Show up early and show up often. Given the time it takes to gain traction in a B2B go-to-market effort, you must plan to invest a significant amount of effort over multiple months and years. Generally, a GTM motion will not gain full traction for 6-18 months after it begins…yes, that long.

    • This is especially true if you’re launching a B2B sales team for the first time.

    • If you’re going to market for the first time with a new product or service, expect 3-6 months of pre-launch activities like performing early customer conversations, getting initial feedback from your users, creating initial founder-led content etc. Then, expect another 6-12 months of early beta testers and iterations on the product. This all takes time.

  • As an example of how long things can take, I recall when I was 23 years old, working on a political campaign for a local State Representative in Pennsylvania, USA. I met a man at a local event to promote the local politicians. I asked him what he was running for. He said, “Local Judge.” I asked when his race would take place. He said, “In two years from now.” I was shocked. I replied, “Two whole years!? Why are you here?” He responded, “Showing face.”

    • His point was this: It takes time to establish trust with your target market. Yes, this was not in the context of B2B sales; however, the principle applies that it takes time to win trust with other human beings. Remember, in B2B sales and marketing, we are essentially attempting to win the attention and ultimately earn the trust of the people we hope to sell to. Trust takes time. Brand building takes time. So, show up early and put in the time it takes to be recognizable with your target market. Results will not happen overnight, and you will have to take action without amazing results for a long time. Get used to it. But remember, do not give up, and stay in the game. Iterate when necessary, but don’t stop.

📣 What do you think?

👉 Hit reply and let me know what resonated most this week — or tell me what you’re struggling with in B2B sales right now. I read every response

👀 Stay tuned next week

I’ll be covering:

  • Podcast: B2B Sales Hiring | How to Find Amazing Sales Talent To Scale Your Business

    • Guest: Kristie Jones | B2B Sales Hiring Consultant

🚀 Let’s connect