This Week’s Top B2B Growth Insights (Podcast + LinkedIn Highlights)

Benjamin Reed's weekly B2B sales, marketing, & revenue insights...in one simple email.

Author

Benjamin Aaron Reed
June 14, 2025

Hey everyone,

This week’s recap saves you time: I’ve distilled the top B2B sales, marketing, and growth insights from my podcast + LinkedIn — so you can scale smarter without the noise.

🎧 Podcast Episodes of the Week

From Cold Calls to CEO: Gabe Lullo’s SDR Playbook

Guest: Gabe Lullo | Episode 16

Highlights:

  • Gabe’s path from SDR to CEO and the grit it took to get there.

  • Why outbound SDRs are far from obsolete—and how to do it right.

  • How to build a high-performing remote SDR team.

  • The evolving role of AI and where it fits (and doesn’t) in sales development.

  • The future of brand, content, and trust in outbound sales.

How Social Media Can 2X Outbound Results

Guest: Shaz Mathew | Episode 17

Highlights:

  • Why YouTube is the most powerful platform for B2B content marketing today.

  • How Shaz scaled Attract AI by combining AI with proven social media systems.

  • The importance of balancing friction in your funnel to qualify leads.

  • Why action and iteration beat over-analysis when building your brand.

💡 LinkedIn Highlights

Start Up Strategy GTM

I've started 14 companies. 8 failed. The first 4 failed because of this simple but avoidable mistake that could have saved me 4 years of my life…Read Full Post

Launch Your Offer

🚨 B2B FOUNDERS: Here are the 10 GTM steps you must follow to win in 2025 👇

My Painful Path as a Founder

I’m an entrepreneur. Yet, I could not have imagined the pain I am enduring on my path.
In the last year alone, I’ve experienced:

RevyOps.com Launch Announcement

I’m happy to share that I’m starting a new position as Founder at RevyOps!

Cold Email Data Management Problems

10 months ago, I realized we had a problem. We were running a cold outbound email campaign for a large client, sending 900,000+ emails per week.

My Dirty Little Secret

I have a dirty secret. It's a secret that I don't often share, and it's cost me thousands of hours spending time on "low value work." But I love it.

This Makes All Sales Possible

As a professional sales leader, I’ll be the first to say that sales teams are only as effective as the quality of the product or service they represent. But I didn’t always believe this.

Launch Week 1 Recap

We launched RevyOps on Monday, and I’m also relaunching our outbound motion for our lead gen & revops agency NextGen Sales Systems. Here’s the TLDR.

💭 My Take of the Week

  • B2B Go-To-Market and revenue traction take time. There is no easy button or quick win.

    • For example, I’m on my 14th business, and it never gets easier. In fact, it may be getting “harder” because I realize how hard it really is.

    • Numerous factors can impact your growth, including your target ideal customer profile, your offer, pricing point, market trends and competition, positioning, company brand, personal brand, and team — the list goes on…Here is a complete breakdown of what matters.

    • Budget for a minimum of 12 months on your next B2B outbound motion, especially in higher ticket deals with longer sales cycles.

  • The bottom line is to be easy on yourself because IT IS HARD. And that’s okay.

  • The key thing to remember is:

    • Take one step at a time.

    • Don’t give up.

    • Learn from every mistake.

    • Surround yourself with great people.

    • Eliminate people who slow you down or hold you back.

    • “More, Better, “New” - Usually do more of what you are doing, sometimes do better, but rarely do new…stay the course and don’t waver.

📣 What do you think?

👉 Hit reply and let me know what resonated most this week — or tell me what you’re struggling with in B2B sales right now. I read every response

👀 Stay tuned next week

I’ll be covering:

  • Podcast: How B2B GTM is far more than top of funnel lead generation

    • Guest: Scott Martinis | Founder of B2B Catalyst

🚀 Let’s connect