Ben Reed's Weekly B2B Growth Insights & Highlights | Sept 30th, 2025

Benjamin Reed's weekly B2B sales, marketing, & revenue insights...in one simple email.

Author

Benjamin Aaron Reed
September 30, 2025

Hey everyone,

This week’s recap saves you time: I’ve distilled the top B2B sales, marketing, and growth insights from my podcast + LinkedIn — so you can scale smarter without the noise.

🎧 Podcast Episode of the Week

From West Philly to Founder | Stuart Brent's Startup Journey (Episode 27)

Guests: Stuart Brent

Highlights:

  • How Stuart’s early ventures shaped his entrepreneurial mindset.

  • The importance of discernment and trust in partnerships and hiring.

  • Why “hire slow, fire fast” is one of the most important rules in scaling.

  • Insights into building niche databases and monetizing curated data.

  • Predictions on AI, low-code vulnerabilities, and the pushback for more human involvement in customer support.

💡 LinkedIn Highlights

99% of the lead lists you’re buying are garbage 😭

The truth about lead lists? Most of them are junk. And I say that as someone who used to burn entire weeks pulling exports, enriching them once, and praying it worked.
…Read Full Post

The Compounding Problem Your Offer Must Solve 🚀

The best offers aren’t built around “what you can do.” They’re built around what will keep saving or creating money over time. So, the real leverage is in how the offer is designed.

The Outbound Lie Your Team Believes ☠️

Outbound isn’t about sending more emails or making more calls. It’s about engineering a motion that moves signals into a pipeline with precision…

The best ROI I ever got? Learning a skill outside my job.

About 10 years ago, I decided to learn graphic design. I had zero design experience, but I was tired of relying on the graphic designer to update landing pages, marketing brochures, and pitch decks.

The #1 Reason Your Warm Leads Go Cold

The first thing I do when I get a cold email? I check the sender’s LinkedIn profile. And guess what, buyers do the same to you. Here’s how it plays out:

The Call That Proved Sales Should Be Fun 🤩

About 10 years ago, I decided to learn graphic design. I had zero design experience, but I was tired of relying on the graphic designer to update landing pages, marketing brochures, and pitch decks.

Why Postgres And BigQuery Aren’t Rivals.

Most teams frame Postgres and BigQuery as rivals. They’re not. They’re solving different problems.

The Trap Of Chasing Big Markets🤯

Big markets don’t make you rich. Triggers do. You can map thousands of accounts in your TAM but if you’re only watching for one or two surface-level signals, you’re basically guessing.

💭 My Take of the Week

  • Succeeding with B2B go-to-market (regardless of tactics or channel, such as outbound, inbound, paid, or organic) requires relentless testing. This means you must become a mad scientist of B2B sales and marketing.

  • Like any good scientist, you must:

    • 1. Form a hypothesis

    • 2. Create a test to determine if your hypothesis is true or false.

    • 3. Gather data and analyze it with your entire team.

    • 4. Iterate fast based on the results.

  • What I’ve learned from founding and working at 14+ B2B companies, each with their unique go-to-market strategies, offers, products, and services, is that most of my ideas have been wrong. The few “right” ideas led to all of my success. Yet, the hardest part is finding the right ideas among the overwhelming number of wrong ones.

  • The way to make the process of finding the right ideas faster and easier is:

    • Have a “Growth Mindset.” Know that “failure” or, if you want to use a more positive word, “pivoting,” is a part of the game. It is a necessary evil (or a good thing, depending on how you look at it) to find out what works.

    • Know that business is often counterintuitive. What seems like an obvious “good” path, strategy, or tactic to use may be wrong. This is why the only way to truly know the best path is to test, test, test and actually try things in the real world - get out of your head and into reality.

    • Create a culture of “Truth Seeking.” This means encouraging your team to put aside “looking bad or good” and all the human politics to relentlessly pursue a deep understanding of reality (even if it means our ideas and thinking have been flawed). It is better to look bad and find the right path than to protect our egos (unless you want to stay poor).

      • Check out this great YouTube video from Jeff Bezos:

  • Be willing to “wander” and know this is a part of the journey. Because answers are not always obvious and because our ideas are prone to be more wrong than right, we need to embrace the fact that we are on a journey. This means embarking on adventures without a clear path all the time. To this end, I love the quote: “The path illuminates as we walk it.”

  • With experience, you’ll gain intuition and taste. Over time, you’ll be able to act more with your “gut” than with your analysis. In the beginning, gather as much data as possible and don’t believe yourself. In the long run, begin to trust yourself, but never stop questioning or testing your assumptions.

📣 What do you think?

👉 Hit reply and let me know what resonated most this week — or tell me what you’re struggling with in B2B sales right now. I read every response

👀 Stay tuned next week

I’ll be covering:

  • Podcast: B2B Sales Hiring | How to Find Amazing Sales Talent To Scale Your Business

    • Guest: Kristie Jones | B2B Sales Hiring Consultant

🚀 Let’s connect