Ben Reed's Weekly B2B Growth Insights & Highlights | Nov 6th, 2025

Benjamin Reed's weekly B2B sales, marketing, & revenue insights...in one simple email.

November 06, 2025

Hey everyone,

This week’s recap saves you time: I’ve distilled the top B2B sales, marketing, and growth insights from my podcast + LinkedIn — so you can scale smarter without the noise.

🎧 Podcast Episode of the Week

The Cold Email Sequencer King | Felipe Aranguiz (Episode 29)

Guests: Felipe Aranguiz

Highlights:

  • Why deliverability is the new bottleneck in cold email and how to overcome it.

  • The major differences between Email Bison and other sequencers like Instantly.

  • Insights from Taylor Harron's 250K email deliverability benchmark study.

  • Why most cold email data is misleading (and how to fix it).

  • What separates top-performing agencies from the rest.

  • Why tracking full-funnel metrics matters more than reply rates.

  • Felipe’s take on building an honorable business in a hype-driven industry.

💡 LinkedIn Highlights

Small cracks sink big ships 🚢

The way you do one thing is the way you do everything. So, I worked with an agency that could book meetings on repeat, and on the surface, it looked like they were winning. But here’s the story
…Read Full Post

“Go-to-market” starts with “go build better” 👀

Since launching RevyOps on June 15th of this year, I’ve been hyper-focused on product quality and less focused on selling.

Clay’s Sculpt Conference 2025

Brandon Charleson officially kicked my butt in an intense crossfit work out at 6:00 a.m. on the morning of Clay's Sculpt conference. I wanted to give

Most lead gen agencies die from self-inflicted wounds, agree?

3 reasons lead generation agencies churn clients in under 90 days:

(1) Campaigns don’t pop in month one
(2) Reporting doesn’t add up
(3) Clients lose trust when…

Selling more is the dumbest growth plan for B2B lead gen agencies ☠️

I’m not a better salesperson than you. I just stopped pretending I could scale by "selling more." 41 clients. 3 FTEs. 50% close rate.

Forget affiliate lists, this stack’s battle-tested. 🚀

The majority of “top GTM tool” lists are written by affiliates who’ve never scaled a single outbound campaign in their lives.

I broke 50 tools so you don’t have to 😭

Here’s the outbound stack that actually scales past 20+ clients. No hype, no “guru lists” Just the setup we’ve tested across 14 companies, 40+ GTM systems, and millions of outbound sends.

The difference between 5 reps and 50? Ops.

If I were starting a 5-rep agency today...
I’d start with the data layer. After building outbound systems across 40+ GTM setups and scaling agencies from just a few reps, this is the EXACT pipeline I’d use 👇

Rebuilding your lists is rookie behavior 👀

Want to create your own Apollo? Sick of pulling new lead lists? This is RevyOps' biggest update since our launch.

“Move fast” only works if you can rebuild faster ♻️

After building 14+ businesses, one thing has become crystal clear to me: You don’t actually scale with hacks or tactics.

Every founder needs a CFO, Chief Fetch Officer 🐾

What my work day really looks like as a solo boot strapped founder trying to “make it.” 15 hours of work…Interrupted by periodic 5 minute breaks to chase “Sofi” around my house.

Scared money never built great companies 💸

When $30,000 was lost that night by my friend at the poker table, it was the first real moment I saw someone manage that level of risk…

💭 My Take of the Week

  • Succeeding with B2B go-to-market (regardless of tactics or channel, such as outbound, inbound, paid, or organic) requires relentless testing. This means you must become a mad scientist of B2B sales and marketing.

  • Like any good scientist, you must:

    • 1. Form a hypothesis

    • 2. Create a test to determine if your hypothesis is true or false.

    • 3. Gather data and analyze it with your entire team.

    • 4. Iterate fast based on the results.

  • What I’ve learned from founding and working at 14+ B2B companies, each with their unique go-to-market strategies, offers, products, and services, is that most of my ideas have been wrong. The few “right” ideas led to all of my success. Yet, the hardest part is finding the right ideas among the overwhelming number of wrong ones.

  • The way to make the process of finding the right ideas faster and easier is:

    • Have a “Growth Mindset.” Know that “failure” or, if you want to use a more positive word, “pivoting,” is a part of the game. It is a necessary evil (or a good thing, depending on how you look at it) to find out what works.

    • Know that business is often counterintuitive. What seems like an obvious “good” path, strategy, or tactic to use may be wrong. This is why the only way to truly know the best path is to test, test, test and actually try things in the real world - get out of your head and into reality.

    • Create a culture of “Truth Seeking.” This means encouraging your team to put aside “looking bad or good” and all the human politics to relentlessly pursue a deep understanding of reality (even if it means our ideas and thinking have been flawed). It is better to look bad and find the right path than to protect our egos (unless you want to stay poor).

      • Check out this great YouTube video from Jeff Bezos:

  • Be willing to “wander” and know this is a part of the journey. Because answers are not always obvious and because our ideas are prone to be more wrong than right, we need to embrace the fact that we are on a journey. This means embarking on adventures without a clear path all the time. To this end, I love the quote: “The path illuminates as we walk it.”

  • With experience, you’ll gain intuition and taste. Over time, you’ll be able to act more with your “gut” than with your analysis. In the beginning, gather as much data as possible and don’t believe yourself. In the long run, begin to trust yourself, but never stop questioning or testing your assumptions.

📣 What do you think?

👉 Hit reply and let me know what resonated most this week — or tell me what you’re struggling with in B2B sales right now. I read every response

👀 Stay tuned next week

I’ll be covering:

  • Podcast: B2B Sales Hiring | How to Find Amazing Sales Talent To Scale Your Business

    • Guest: Kristie Jones | B2B Sales Hiring Consultant

🚀 Let’s connect