Ben Reed's Weekly B2B Growth Insights & Highlights | July 12th, 2025

Benjamin Reed's weekly B2B sales, marketing, & revenue insights...in one simple email.

Author

Benjamin Aaron Reed
July 13, 2025

Hey everyone,

This week’s recap saves you time: I’ve distilled the top B2B sales, marketing, and growth insights from my podcast + LinkedIn — so you can scale smarter without the noise.

🎧 Podcast Episode of the Week

He Saved Me & My Business in the Costa Rican Jungle

Guests: Maddison Brusman

Highlights:

  • Why emotional intelligence and inner work are essential for peak business performance.

  • The incredible story of a healing retreat in Costa Rica that led to spiritual breakthroughs.

  • How fear, abandonment, and control sabotage success—and what to do about it.

  • The power of surrender, authenticity, and self-awareness in sales and entrepreneurship.

  • Practical steps to begin your own spiritual development journey.

💡 LinkedIn Highlights

Van Life’s Lessons on Hiring

I lived in a van with my wife for 4 years.

When hiring new employees, I ask:

B2B Sales Hiring 101

What happens when a former retail manager walks into a SaaS startup with no job description and builds a $10M revenue engine?

Most Cold Email Agencies Fail

Most cold email agencies fail 70-90% of their clients.
It's often not their fault.

My 20th Podcast

Most podcasts never make it past Episode 3. Fewer than 10% ever reach Episode 20.
Today, I hit that milestone.

Peter Thiel On Human Race’s Future

Should the human race survive? Peter Thiel: “Hold my beer.”

Hiring A+ Players

Hiring A+ Players: How do you search and find your A+ players?

Market Research = 1000 Convos

How do you do market research to launch a business, an offer, or a GTM Motion? 1000 conversations.

Cold Email Set Up Timeline

How long does it really take to launch your first cold email campaign?

Most founders delusionally think they can start blasting cold emails from day one.

Skool Group Call Review

I charge $2,500/hour for my time. I give it away for free every Thursday.

6 months ago, I launched a B2B GTM scaling community to help Founders and GTM Experts grow, connect, and learn.

Now we have 1,200+ members.

Every week, we meet on Thursdays to share ideas, discuss current topics, and learn from one another.

The Holy Grail of GTM

The holy grail of GTM, RevOps, and Allbound is tracking intent signals and outbound contact activity across a range of tools like RB2B, Trigify, Instantly, Smartlead, Bison, Plusvibe, HerReach, Prosp, etc.

“More, Better, New” (Principle)

I shamelessly stole this from Alex Hormozi, who likely stole it from someone older and wiser than him:

CRM vs. CDP (What’s the Difference)

CRMs like Hubspot and Salesforce are not meant to be Customer Data Platforms (CDP).

💭 My Take of the Week

The key to succeeding in business is to “build layers.” Yes, this is both a mindset and a strategy.

Being reminded of obvious truths is sometimes more important than learning new ones. This is one of those obvious truths you don’t want to skip if this is already “obvious” to you.

My secret superpower is consistency.

The mindset behind this is subtle, yet critical.

I think of my progress like layers.

The cliche "set a foundation" applies.

The twist is that every new layer is a new foundation.

There is not one foundation, but thousands.

Every layer that follows is built upon the prior.

Every layer may take months, sometimes years, to build.

There is no skipping a needed layer of learning...of growth.

Do not try to jump ahead. You will surely fall back to the beginning or get stuck.

Always go slow to go fast.

The layers will pay off.

The layers take years to build.

Keep going, keep building.

Have faith in the process.

📣 What do you think?

👉 Hit reply and let me know what resonated most this week — or tell me what you’re struggling with in B2B sales right now. I read every response

👀 Stay tuned next week

I’ll be covering:

  • Podcast: From Corporate to Cold Outbound B2B Agency Startup Founder

    • Guest: Tyler Mounce, AMPLIS

🚀 Let’s connect