Ben Reed's Weekly B2B Growth Insights & Highlights | 3rd May, 2026

Benjamin Reed's weekly B2B sales, marketing, & revenue insights...in one simple email.

May 03, 2026

Hey everyone,

This week’s recap saves you time: I’ve distilled the top B2B sales, marketing, and growth insights from my podcast + LinkedIn - so you can scale smarter without the noise.

💭 My Take of the Week

Most of the GTM community is highly focused on tactical tools to leverage AI for list building, copywriting, and market analysis. Yet, a key reality is being overlooked. Specifically, the ability to deeply understand a market to build appropriate lists, to write targeted, relevant, and high-converting copy, and to ultimately run an effective sales and marketing motion comes down to the marketers, copywriters, and go-to-market professionals' deep understanding of the market at a microeconomic level.

By microeconomics, I mean the ability to deeply understand, at the most personalized level, the psychographics, behaviors, value systems, and emotional states of a target group of users. This understanding goes well beyond your typical ideal customer profile, Miro graph, or Lucidchart. It is something that requires what I call the thousand conversations. These thousand conversations come from your personal on-the-ground experience of actually talking to the ideal customer profile.

Now, that doesn't sound scalable, and it's not scalable, but that is what is required to deeply understand a target market from the ground up. It is what leads to all good things: copy, offers, and angles. This understanding leads you to understand the best and most appropriate tactics to use when going to market.

The problem is, especially for go-to-market engineers who are focused on automation and systems above all else, is that they have a preference for automating things that are not ready to be automated. Because that bias is so front and center on LinkedIn, X, and across every go-to-market micro community you can think of, from WhatsApp to Slack, people have lost a sense of reality when it comes to focusing on what matters.

This is also a reason that go-to-market agencies, generally speaking, will underperform for their clients. That is, they typically take on many different client types that require deep research and the resulting understanding of what I just described across dozens of verticals and ideal customer profiles. This is effectively impossible if you want to do it at a high level. Doing such research for even a single client is challenging, let alone dozens. This is also why I coach go-to-market agencies to focus on one or two specific verticals so that, across all their clients, their knowledge and understanding of the market compound.

Regardless of whether you are a go-to-market agency or you are a solo go-to-market engineer at a single company, the lesson is simple: you must become so customer-obsessed, so market-obsessed, that all you do and think about is what the trends and the perspective are on the ground at individual levels and within group environments for that ideal customer profile. You should be in all the ideal customer profile groups they follow, the newsletters they read, and the social communities they engage in. You should be listening to all the influencers they are influenced by to deeply understand market trends.

This is not something you can simply aggregate with AI. Yes, AI can assist with analysis, but you need a human touch, a human discernment of what's actually going on. You are not going to vibe-code your way or Claude-code your way to an answer. Again, I know this is not what you want to hear because the expectation is that AI can do everything now. The simple truth is that those who deeply understand their target markets will have the discernment to know what is working and what is good.

Then, on top of that base-layer understanding, you can begin to automate the automatable things and tweak the AI-provided suggestions, but always with a human in the loop. The ultimate point here is that your focus should be on understanding, not on automating. Oftentimes, especially at the beginning of going to market, people rush to automate things that fundamentally should not be automated. Consider this as you do your next Claude Code vibe-coded project, because the bottom line is you're probably focused on the wrong thing.

🎧 Podcast Episode of the Week

Guest Name: Jay Feldman

💡 LinkedIn Highlights

The Fastest Way to Protect Margins

Agencies that codify their process onboard faster, delegate easier, and actually have a weekend. Want the same? I have a question for you...

3 Steps to Consistent B2B Growth

I've scaled 4 B2B businesses to 7 figures without a single inbound lead. The one thing they all had in common was a simple 3-step outbound system.

Why 60% of Your Data Spend Is Wasted

Most B2B founders I talk to are wasting 30 to 60% of their data budget and have no idea it's happening. Here's exactly how it happens.

The Cold Email Shift For 2026

I was asked why I keep building RevyOps when AI is eating software. Here’s my answer: First, giving up has crossed my mind several times.

You Still Need This in 10 Years

Most teams monitor job postings, funding rounds, tech installs (...logical signals). But they don't answer the real question... "why does reaching out make sense right now?" Here's the difference:

Read Full Post

The $50K Operational Leak

As a GTM agency or RevOps team, operational efficiency is worth more than your sales skills. Why do I say that? Most agencies never figure this out, and I'm going to show you exactly why.

How to Build a 7-Figure GTM Agency

If you are stuck, frustrated, or downright lost on how to scale your agency in 2026, this post is for you. Stick to the end, and I'll give you my $29 GTM Scaling course for free.

Claude + RevyOps Changes Everything

RevyOps merges, deduplicates, and normalizes your contact and activity data into one unified person record across your entire outbound stack.

 🎥 NextGen Weekly Call Replay

Every Thursday, the meets to break down the latest tactics shaping outbound, GTM systems, agency growth, and modern B2B sales. Missed it live? Watch the latest recording here.

📣 What do you think?

👉 Hit reply and let me know what resonated most this week, or tell me what you’re struggling with in B2B sales right now. I read every response

👀 Stay tuned 🎙️ More podcast conversations are on the way.

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