Ben Reed's Weekly B2B Growth Insights & Highlights | 28th Dec, 2025

Benjamin Reed's weekly B2B sales, marketing, & revenue insights...in one simple email.

December 29, 2025

Hey everyone,

This week’s recap saves you time: I’ve distilled the top B2B sales, marketing, and growth insights from my podcast + LinkedIn — so you can scale smarter without the noise.

🎧 Podcast Episode of the Week

Guest: Hugo Millington Drake

What you’ll learn:

  • How Trigify pivoted from an agency into a SaaS product

  • Why social engagement data beats traditional trigger-based signals

  • The real differences between selling services vs. selling software

  • Why PLG is harder than it looks in complex GTM tools

  • The challenges of churn when selling to agencies

  • LinkedIn outbound vs. cold email at scale

  • Influencers, micro-creators, and early SaaS distribution strategies

  • The truth about “GTM engineers” and no-code/AI hype

  • Why founder stress is often self-inflicted and how to manage it

💡 LinkedIn Highlights

Why founders get stuck at $200k -$500k 🤯

Your biggest competitor just hired three people. You're still "waiting until you can afford it." Guess who's going to own the market in 12 months? Hint: Not you.

Pipeline without attribution is DELUSION

RevyOps V2 is launching soon! You get GTM Outbound Dashboards the world has never seen. For years, outbound teams have been operating blind.

The unsexy work agencies avoid…

Do you ever wonder, why do some agencies land 10-20+ clients or touching $100k MRR while others are still at 2-3 clients after a year?

Why prospects ghost you!
Your prospects don't wake up thinking "I need cold email." They wake up thinking "I need more pipeline and I have no idea where to start." You're answering the wrong question.
What the military gets right about growth

The Air Force taught him to work on fighter jets. Clay taught him to build revenue systems. I sat down with Brandon Charleson, founder of Top of Funnel, a certified Clay and Instantly.ai expert who's built GTM systems while serving 22+ years in the Air Force.

Hands-on service doesn’t scale!
From 0 → 20+ clients, what I'd do differently if starting again…#I'd say “no.” A lot.
I'd turn down 7 out of 10 inquiries. Not because I'm picky.
Your analytics stack isn’t built for this

After analyzing 101,252,662 contacts in RevyOps, it's clear your GTM dashboards will fail if you ignore these 3 things. Most teams think dashboards are about pretty visuals and cool charts.

Selling dreams breaks long-term agencies…
🚨 Hot Take: Most GTM Agencies Are Basically Running a Polite Ponzi Scheme

Here’s why I say that…

💭 My Take of the Week

  • Oftentimes, I’ve believed that what is blocking me is some external force…a competitor, a market, a trend, a bad employee, a difficult client, etc. In reality, what inevitably turns out to be the “blocker” is my own decisions and state of mind.

  • Over the years, I have adopted a philosophy of radical responsibility. Likewise, I see failure as a good thing and a teacher. With these two ideas in place, I have been able to uncover deep biases, emotions, and limiting beliefs that have held me back.

  • I wish I had a prescriptive formula to pass on to you to help you “win,” but my journey has not been linear or straightforward. In some sense, I’ve had to surrender to life and let my guides and mentors appear at the right time. I once fancied myself an atheist, but I admit now I have faith, not in a religious sense, but in some aetherial higher power of sorts that seems to offer me guidance. Yet, no stone tablets have ever appeared. I had hoped that clarity and the “right path” would be handed to me by this higher power. But life is not so simple. I have found that the path illuminates as you walk it, and our guides come in subtle whispers along the way. The faith has supported me more in my determination to persist, knowing it will all work out, rather than as a guide on how to proceed tactically.

  • Yet, if the above is true, several things also must follow:

    • We must go on a journey. The lessons are not where you stand, but in the wild of our experiences yet to come. So, set out to achieve your dreams and be willing to face the demons that arise. The answers you seek, the hidden darkness within yourself, will reveal themselves as you strive. These revelations will lead to the next level of your game of life, we all play.

  • To help us along the way, we can arm ourselves with a code of conduct, core values, and core principles. The terrain and arenas will change, but the core principles will remain intact.

  • My call to action for you is to go on a search for your core values…what do you stand for? Then collect a set of principles and ways of being that will help you operate in this world. Seek a true north and pursue it with all of your might, even if this true north changes over time.

  • As a starting point, ”love” and “kindness” seem always to be my north star.

📣 What do you think?

👉 Hit reply and let me know what resonated most this week — or tell me what you’re struggling with in B2B sales right now. I read every response

👀 Stay tuned next week

Sitting down with:

Guest: Soheil Saeidmehr - Head of Service Delivery at ColdIQ

Guest: Wesley Hoang - Cofounder at Cymate and Akaiza

🚀 Let’s connect